Channel 4's high-defintiino service to is launch on Virgin Media.

No date has been given for the launch but it will mean that Virgin Media will have six HD channels either on air or coming soon as three of the four HD channels annoucned at the start of this month - National Geographic HD, FX HD and MTVNHD launch tomowwos, Thursday 30th July.

Mark Schweitzer, chief commercial officer at Virgin Media, said: “Channel 4 is home to some of the UK’s most talked about and innovative TV programmes with a great mix of fantastic home grown shows and top imports, and we’re delighted to be bringing them in HD to our customers. We continue to evolve our TV service, across linear TV channels and on demand content, and our growing HD line-up offers a great choice from some of the best UK and US TV series, documentaries, comedy, sport and music.”

Sarah Rose, Head of Channel Development at Channel 4, said: “We want our viewers to be able to watch their favourite Channel 4 programmes in the format they want and across multiple platforms so we’re delighted to be launching 4HD on Virgin Media.  Our catch-up service, 4oD, has been a great success on Virgin Media’s TV platform and, as we continue to invest in HD production, we’re bringing more Channel 4 programmes to more viewers in HD.”

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