ESPN, ESPN HD and ESPN Classic will be available at no extra cost to Virgin Media customers who take the top teir XL package.

This agreement mirrors the deal Virgin had with Setanta.

For L and M customers, the monthly charge for ESPN will be £8 per month for those who take Sky Sports and £10 per month for all other customers. This price undercuts those of Sky Digital. All customers will receive ESPN free in August.

Mark Schweitzer, chief commercial officer of Virgin Media, said: “This agreement solidifies Virgin Media’s place as the home of TV entertainment and is unquestionably the best value TV deal for sports fanatics.  We’ve got all the sports content you’d expect and adding the new ESPN channels to our line-up will mean our customers can watch all the football action they want.

“We’re always looking for ways to go the extra mile for our customers and we think this market beating offer does this in spades as well as providing a sweetener for the start of the football season.  We are extremely proud to have partnered with ESPN, which is the world’s leading multimedia sports entertainment company.”

Lynne Frank, managing director for ESPN in Europe, Middle East and Africa said: “We are delighted to add Virgin Media as a new distribution partner and to offer millions more sports fans ESPN’s compelling mix of Barclays Premier League and Clydesdale Bank Premier League football, as well as the best of international football and top quality sports.  The plan to make the channels available to Virgin Media’s XL customers will help ESPN better serve sports fans in the UK.  It’s an exciting season ahead and we look forward to bringing our new channels, ESPN and ESPN HD as well as ESPN Classic, to as many sports fans as possible.”

ESPN launches on Monday 3rd August and the carriage of ESPN Classic is the first time that Virgin customers have been able to watch the classic sports channel. ESPN will show 46 Premier League matches this season plus 30 SPL games as well as football action from across Europe. The channel will also feature top American action previously shown on ESPN America.

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