Eurosport's high definition channel will launch on Virgin Media in April.

Eurosport will become the eighth high definition channel on VM's service, joining ESPN HD. The other HD channels on VM are BBC HD and Channel 4 HD and for XL customers, HD channels from ESPN, FX, National Geographic, MTV and LIVING

The cable operator says that this is the first of several high defintion channel launches, as Cindy Rose, executive director of digital entertainment at Virgin Media explains: “We’re really excited about the spring launch of Eurosport HD and the wider roll-out of several new HD channels for our customers in the coming months. With HD ready TVs now common in UK homes, the combination of HD channels as well as our pioneering TV on Demand service gives Virgin TV customers a huge range of HD programming with the unique flexibility to enjoy HD content whenever they want, at the touch of a button. With all the regular channels you’d expect, and a service ready for 3DTV too, Virgin TV is without doubt the most compelling TV offer on the market.”

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