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Sky planning 'pull VOD' service PDF Print E-mail
Written by Robert Piercy   
Sunday, 14 June 2009 17:41
Sky is planning to launch a 'pull video-on-demand' service next year. Sky currently offers a 'push-VOD' service which pushes selected content onto the Sky+ harddrive. However, Sky wants to launch 'pull VOD.' Pull VOD is what Virgin Media offers whereby customers choose content from a large central catalogue and Sky plans to launch a similar service within a year.

Sky's chief executive Jeremy Darroch said: "We're already working on..pull VOD which did great in the lab and which we expect to bring to market in about a year's time."


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