BSkyB added 428,000 new high definiton customers in the first quarter of 2010 as total subscribers edges towards 10 million.

Sky now has 9.77 million customers, an increase of 68,000, and now more than a quarter - 2.51 million - tale the Sky HD service. The same number have Sky Broadband and 19% have the triple-play service of TV, telephone and broadband, a 39% year-on-year increase.

Financially, Sky reports an increase in profits of 5% to £618 million with year-on-year revenue standing at £4.4 billion, an increase of 10%. Annual revenue per customer has topped the £500 mark for the first time, up 11% year-on-year.

Sky chief executive Jeremy Darroch said: " Our leading HD box is allowing us to bring more innovation to customers faster and at lower cost. The launch of Sky 3D, Europe's first 3D TV channel, has got off to a good start, with more than 1,000 venues signed up so far. We're on track to bring 3D to residential customers later this year along with our new video-on-demand service, Sky Anytime+. All of this will be available through our existing HD box. Today's results show that our financial performance is accelerating as we move through our investment in broadband and HD. Our focus on delivering an outstanding service for customers positions us well for sustainable growth in shareholder returns."

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