Ideal World Interactive has announced that it will start transmitting Create & Craft at the weekend on Freeview. The channel currently broadcasts on weekdays between 8am and 1pm and will now broadcast between those hours on Saturdays and Sundays.

Ideal World's chief excecutive Mike Hancox said: "We continue to invest in our Freeview offering by creating new specialist channels for our customers to enjoy. We look forward to the end of 2010 when Freeview will be available to over 98% of the UK households."

Create & Craft launched on Freeview in July and is also avaialble on Sky and cable.

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